The importance of branding is best framed as the picture that comes to mind when a client thinks of you. Your brand is a representation of your service, your value, and your offering. It’s more than visual tangibles of a logo and physical tangibles of business cards, brochures, etc. Your social media brand is a culmination of the post’s imagery and voicing that represents your profile. The brand you adopt in social media can directly affect your ability to build trust with clients and prospects.  

It cannot be stressed enough that you engage the services of a design professional when considering the selection of items such as photography (including headshots), graphics, memes, and more. You should aim to represent yourself as professionally as possible. Be sure to read the article, Financial Advisors: 15 Tips To Use Social Media (Compliantly) which outlines a list of suggested activities. Additionally, the article, The Ultimate Guide to Social Media Branding for Small Businesses, identifies the importance of your identity, audience, content and design to create a social media presence that is inclusive of these factors.  

Carefully consider your existing brand and the brand identity you want to adopt in your social media profiles. Review the social media profiles of your competitors and others that have successfully established social media branding.  

You most likely have someone in your staff, professional networking groups, friend circle, or family that can assist you with developing and evaluating your design items. Don’t be afraid to ask for a second opinion. And, as always, feel free to contact the Marketing team at for feedback. We’re more than happy to assist! 

Resources, including those referenced, are linked below.  

Financial Advisors: 15 Tips To Use Social Media (Compliantly) 

Effective Positioning Of Your Brand Or Business On Social Media 

The Ultimate Guide to Social Media Branding for Small Businesses  

How these financial advisors are using social media to grow their business