Marketing pieces and sales videos.
Looking for positioning strategies? Use the following to better frame strategies and advanced concepts.
Pitch perfect; learn the ins and outs of VUL products and be prepared to sell.
When you get a cup of coffee and put creamer in it, you still call it a cup of coffee despite the fact it isn’t completely black. A good 90% of what you’re drinking is coffee, so by majority rule, you call it coffee.
When you get a cup of coffee and put creamer in it, you still call it a cup of coffee despite the fact it isn’t completely black. A good 90% of what you’re drinking is coffee, so by majority rule, you call it coffee.
When you get a cup of coffee and put creamer in it, you still call it a cup of coffee despite the fact it isn’t completely black. A good 90% of what you’re drinking is coffee, so by majority rule, you call it coffee.
When you get a cup of coffee and put creamer in it, you still call it a cup of coffee despite the fact it isn’t completely black. A good 90% of what you’re drinking is coffee, so by majority rule, you call it coffee.
When you get a cup of coffee and put creamer in it, you still call it a cup of coffee despite the fact it isn’t completely black. A good 90% of what you’re drinking is coffee, so by majority rule, you call it coffee.
White Papers
The following documents provide a more in-depth look into VUL-related product features, positioning strategies and more.
VUL Success Stories
Learn from the sales success of others to better position VUL and identify value statement that best meets the client’s needs.