Social media offers another way to connect with clients and prospects. It creates the opportunity to position yourself as a content expert and lends credibility to your abilities as a financial professional. However, this is
Your website’s content strategy serves three purposes: 1. Position your site (and you by extension) as a resource; 2. Provide an opportunity to attract prospects; and 3. Easily identify ways to connect with you.
At this point, many financial professionals create a website because it’s expected. On the list of startup activities, creating a website is a line item next to business cards and letterhead. In the mid-90s