The measure of success varies from person to person, which holds it firmly in that ambiguous gray area labelled “subjective.” The measures of success, or performance, in the social media world are reported through metrics.
As you know, The Leaders Group’s social media policy prohibits use of any social media app outside of LinkedIn and Facebook (business pages only). Each of those apps have completely different types of content
Social media offers another way to connect with clients and prospects. It creates the opportunity to position yourself as a content expert and lends credibility to your abilities as a financial professional. However, this is
Your website’s content strategy serves three purposes: 1. Position your site (and you by extension) as a resource; 2. Provide an opportunity to attract prospects; and 3. Easily identify ways to connect with you.
At this point, many financial professionals create a website because it’s expected. On the list of startup activities, creating a website is a line item next to business cards and letterhead. In the mid-90s